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Title: Agro-food marketing / edited by D.I. Padberg, C. Ritson and L.M. Albisu.
Author: Padberg, Daniel I. ; Ritson, Christopher. ; Albisu, Luis.
Publisher: Wallingford, Oxon. : CAB International in association with the International Centre for Advanced Mediterranean Agronomic Studies(CIHEAM),
Year: c1997.
Description: xvi, 492 p. : ill. ; 25 cm.
Subject: International trade. ; Consumer behaviour. ; Price policy. ; Modelling. ; Marketing. ; Advertising. ; Agricultural products. ; Produce trade. ; Market research. ; Export marketing.
Notes: Includes index.
Includes bibliographical references.
ISBN/ISSN: 0851991440 (pbk. : alk. paper);
Type: Book
Abstract: Foreword / M. Valls -- 1. The Global Context of Agro-food Marketing / D. I. Padberg -- 2. Food Marketing and Agricultural Marketing: The Scope of the Subject of Agro-food Marketing / C. Ritson -- 3. Supply and Demand of Agricultural Products / T. Young and M. Burton -- 4. Agricultural Price Analysis / H. F. Carman -- 5. International Trade in Agricultural Commodities / H. Ahrens -- 6. Commodity Market Modelling / P. Garcia and R. M. Leuthold -- 7. Market Structure and Institutions / P. L. Farris -- 8. Mar 17. Control of Marketing Programmes / O. Maurer -- 18. International Marketing in the Midst of Competition and Partnership / L. M. Albisu -- 19. Strategic Marketing Cases / D. I. Padberg.
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