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Title: Measuring the demand response to generic advertising : the case of the Australian meat industry / N.E. Piggott and G.R. Griffith.
Author: Griffith, Garry R. (Garry Richard) ; Piggott, N. E. ; NSW Agriculture Economic Services Unit.
Year: 1992.
Series: Research workpaper (NSW Agriculture. Economic Services Unit), ; series no. 3/92.
Description: 29 p. : ill. ; 30 cm.
Subject: Australia. ; Economic analysis. ; Meat and livestock industry. ; Advertising.
Notes: Bibliography : p. 20-21.
Type: Book
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1 On Shelf Storage 637.5:659.1(94) PIG [Q]
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