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Title: Quest for the perfect strawberry : a case study of the California Strawberry Commission and the strawberry industry : a descriptive model for marketing order evaluation / Herbert Baum.
Author: Baum, Herbert.
Publisher: Lincoln, Neb. : iUniverse,
Year: c2005.
Description: xvii, 211 p. : ill., ports. ; 23 cm.
Subject: Marketing. ; Strawberries. ; California Strawberry Commission. ; Case studies. ; California.
Notes: Includes index.
Includes bibliographical references (p. 197-202)
ISBN/ISSN: 0595377084 9780595377084;
Type: Book
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1 On Shelf Storage 634.75:658.8(794) BAU
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