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Title: Mad cows and mother's milk : the perils of poor risk communication / William Leiss and Douglas Powell.
Author: Powell, Douglas Alan, 1962- ; Leiss, William, 1939-
Edition: 2nd ed.
Year: 2004.
Description: xvii, 452 p. ; 23 cm.
Subject: Health. ; Communication. ; Health risk communication. ; Risk assessment. ; Health hazards. ; Public health.
Notes: Includes index.
Includes bibliographical references (p. 413-442)
ISBN/ISSN: 0773528172;
Type: Book
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