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Title: Flowers : giving the market what it wants / by Gerry Parlevliet and Christine Storer. [Variant title:Flowers : giving the market what it wants [Replaces Farmnote 96/2001]
Author: Storer, Christine. (Muresk Institute of Agriculture, Northam) ; Parlevliet, G. J. (Western Australian Department of Agriculture, Perth) ; Western Australia. Dept. of Agriculture.
Publisher: [South Perth, W.A.] : Dept. of Agriculture,
Year: 2004.
Series: Farmnote (Western Australia. Dept. of Agriculture), ; no. 47/2004
Description: [4] p. ; 30 cm.
Subject: Floriculture. ; Packaging. ; Foliage plants. ; Marketing. ; Western Australia. ; Flowers. ; Quality factors. ; Cut flowers. ; Market competition. ; Consumer preferences.
Notes: 1 fig. Replaces Farmnote 96/2001.
6 refs.
(En)
Type: Book
Abstract: (En)
The reason for growing flowers and other floricultural crops is to deliver a quality product that appeals to the consumer, is value for money and encourages repeat sales. This farmnote outlines who is the market, the flower chain, how to compete, what is the product, what the customer wants, what do the florists want, what do the wholesalers want, what the exporter wants; consumer buying behaviour; maintenance of the cool chain; packaging.
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1 On Shelf Journals-Series 05:63(941)
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