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Title: Getting help with marketing : a marketing resource manual developed for south west producers / [compiled by Michelle Godley and James Dee] [Variant title:Getting help with marketing.]
Author: Dee, J. P. (Western Australian Department of Agriculture, Busselton) ; Western Australia. Dept. of Agriculture. ; Western Australia Dept. of Agriculture Rural Community Development Project. ; Godley, Michelle.
Publisher: [South Perth, W.A.] : Dept. of Agriculture,
Series: Bulletin, ; Bulletin (Western Australia. Dept. of Agriculture) ;, 4514.
Description: 126 leaves (loose-leaf) ; 30 cm.
Subject: Agricultural products. ; Market research. ; Western Australia. ; Marketing.
Notes: "July 2001" "This resource manual has been developed and completed by the Department of Agriculture's Rural Community Development project for the South-West region of Western Australia" -- p. 2.
(En)
ISBN/ISSN: 1326-415X.
Type: Journal
Abstract: (En)
A manual for agricultural producers in the south west region of Western Australia, to provide skills in how to successfully develop and implement a marketing program. Details include: developing a marketing plan, conducting market research and sources of marketing information, sources of training and assistance in marketing, sources of funding to conduct marketing activities, why use a consultant? and how to finance the marketing process.
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1 On Shelf Bunbury-Journals 05:63(941)
2 On Shelf Journals-Series 05:63(941)
3 On Shelf Journals-Series 05:63(941)
4 On Shelf Katanning-Book 63:658.8(941) GET