|
Abstract:
|
1. The New Competitive Battlefield -- 2. Restoring the Lost Art of Patent Strategy -- 3. The New CEO Challenge -- 4. Supercharging R&D through Patent Planning -- 5. Gaining Financial Leverage through Patent Mining -- 6. Patent Mapping Your Business Development Strategy -- 7. Surviving the Internet Patent Wars.
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios."--BOOK JACKET. "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends
|
