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Title: Econometric measurement of generic advertising.
Author: International Dairy Federation.
Year: 1992.
Series: Special issue (International Dairy Federation), ; no. 9292.
Description: viii, 77 p. ; 23 cm.
Subject: Econometrics. ; Milk products. ; Advertising.
Notes: Includes bibliographical references.
ISBN/ISSN: 9290980072;
Type: Book
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