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Title: Marketing research : methodological foundations / Gilbert A. Churchill.
Author: Churchill, Gilbert A.
Edition: 4th ed.
Publisher: Chicago : Dryden,
Year: c1976.
Description: xx, 896 p. ; 25 cm.
Subject: Market research. ; Marketing.
ISBN/ISSN: 0030055326;
Type: Book
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1 On Shelf South Perth 658.8.012.1 CHU
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