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Title: Stone fruits [videorecording] : an export opportunity.
Author: University of Queensland Gatton College. ; Queensland. Dept. of Primary Industries.
Publisher: [Brisbane] : Dept. of Primary Industries in conjunction with the University of Queensland Gatton College,
Year: c1992.
Description: 1 videocassette (VHS) (39 min.) : sd., col. ; 1/2 in.
Subject: Asia. ; Singapore. ; Market planning. ; Video recordings. ; Marketing. ; Hong Kong. ; Taiwan. ; Stone fruits. ; Exports. ; Malaysia. ; Markets.
Notes: On cover: a Marketing Skills Program initiative. "This video has been funded by the Marketing Skills Program administered by the Australian Department of Primary Industries and Energy."--
Type: Book
Abstract: Strategies for taking advantage of opportunites available in the Asian market for exporting stone fruits. Deals with crop production strategies to ensure product quality. Marketing entails finding out consumer requirements in these markets, and developing export development strategies. Covers markets for stone fruits in Singapore, Malaysia, Hong Kong and Taiwan.
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1 On Shelf Medina-Book 634.2:339.564 STO
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